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Event Details
To celebrate the launch of the Co-Creation Hub London, Face, Farm, Opticomm, Touch of Mojo & thruDigital would like to invite you to the inaugural members open evening.
The Co-Creation Hub – London is the first place to bring the principles of co-creation to all stages of the marketing process, and is founded on three key tenets:
1. Constant consumer involvement throughout the entire marketing planning and brand communications process – maintaining a continuous dialogue with consumers; harnessing their ideas and opinions to develop better products and communications and adapting to their changing needs and tastes in real-time.
2. A continuous process, with no end points as the communication is constantly building and evolving. A fluid way of working with a tightly knit team of agency specialists, seamlessly pulsing in and out of the process, as and when required.
3. Creating communities and fan-bases, and constantly communicating with them, online and offline.
Taking place on the 18th March at the Design Council in Convent Garden the event is your chance to find out more about The Hub and meet us all in person.
It promises to be a great night and we look forward to seeing you there!!
To find out more about The Co-Creation Hub London, Click Here
When & Where
The Design Council
34 Bow Street
WC2E 7DL London
United Kingdom
Thursday, March 18, 2010 at 6:30 PM (GMT)
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Hosted By
The Co-Creation Hub - London
The Co-creation Hub is a collective of
organisations, academics and individuals who believe in doing things
‘with’ people rather than ‘at’ people.
We currently work in the branding and
communications industry, but we think our approach can be applied to any
number of industries and organisations in order to solve almost any
problem.
We believe great ideas can come from
anywhere and anyone. And that means there is a huge untapped resource of
creativity out there that co-creation can allow to flourish.
We have already co-created new products for
Unilever, advertising campaigns for Nestle and communications
strategies for Carphone Warehouse and seen startling results.
Consumers now control brands. They play
with them, re-shape them and even imbue them with new meaning. And the
successful brands and businesses of the future will put co-creation at
the heart of everything they do and treat people as active equals rather
than passive respondents.
At its core, the Co-creation Hub is about
collaboration. We believe in involving people at every stage of
everything we do. We find out what people think, what they like to talk
about, what products they actually want to buy and how they would like
to be spoken to. And then we co-create our work with them rather than
‘target’ them. That way, the work we produce engages more people,
resonates more deeply and actively encourages people to play with our
ideas.
Whether manufacturers, artists, writers,
designers or government organisations, The Co-Creation Hub – London is
looking to collaborate with people from around the world involved in
co-creation, whatever their discipline, to stimulate the co-creation
approach.